BugBeGone Pest Control: AI Chatbot for Instant Quotes

BugBeGone Pest Control is a residential pest control service owned by Kevin, serving the Houston area for 5 years.

The Challenge

Kevin's website received significant traffic, but most visitors left without taking action. There was no way for customers to get a quick quote without calling during business hours. Many potential customers were price-sensitive and wanted instant pricing before committing to a phone call. Kevin was losing business to competitors with online quoting capabilities.

The AI Solution

Zen Companies implemented an AI chatbot on BugBeGone's website that asked customers about their pest problem, property size, and service frequency, then provided an instant quote. The chatbot could also schedule service appointments immediately. For complex cases, the system collected information and routed it to Kevin for a callback.

Results

• Website Conversion Rate: Increased from 2% to 5%.
• Booked Jobs from Website: Increased by 150%.
• Average Job Value: Increased by 15% (more premium services booked).
• Customer Acquisition Cost: Decreased by 40%.
• Monthly Revenue: Increased from $8,500 to $11,200.
• Time on Quote Requests: Reduced by 65%.

"The chatbot is my best salesman. It's available 24/7, never gets tired, and customers love the instant quote. I went from losing leads to competitors to capturing them before they even call anyone else."