Sparky Electric: AI-Powered Lead Qualification

Sparky Electric is a residential and light commercial electrical service company owned by Jake, operating for 6 years in the Denver metro area.

The Challenge

Jake was receiving 30-40 inquiries per week through his website and Google, but many were price shoppers, out-of-service-area customers, or low-quality leads. He was spending 5+ hours weekly following up on leads that went nowhere, and his conversion rate was only 15%. The owner had no systematic way to prioritize high-quality leads, resulting in missed opportunities and wasted time.

The AI Solution

Zen Companies implemented an AI chatbot that engaged website visitors in real-time, asked qualifying questions (budget, project scope, timeline, location), and scored leads based on quality. High-quality leads were immediately forwarded to Jake with a priority flag, while lower-quality leads were nurtured through automated email sequences. The system also provided instant quotes for common services.

Results

• Lead Conversion Rate: Improved from 15% to 35%.
• Sales Cycle: Shortened from 7 days to 2 days.
• Time on Lead Follow-up: Reduced by 60%.
• Revenue Per Lead: Increased by 40%.
• Customer Acquisition Cost: Decreased by 35%.
• Monthly Revenue: Increased from $12,000 to $18,500.

"The AI qualifier is like having a full-time sales person working while I sleep. I'm now focusing only on high-quality leads, and my close rate has skyrocketed. This single change transformed my business."